Nēomirage
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Nēomirage
Niche Fragrance
Vienna, 2025–2026
Brand Identity
Packaging
Print & Digital
Advertising
Photography © Marie Luise Baumschlager, 2026
Nēomirage
Niche Fragrance
Vienna, 2025–2026
Brand Identity
Packaging
Print & Digital
Advertising
Photography © Marie Luise Baumschlager, 2026
Nēomirage
Nēomirage is a Viennese niche fragrance house exploring themes of memory, fiction, perception, and imagination. The visual identity translates these ideas into a clear graphic language, combining expressive typography with a restrained visual system and balancing theatrical and contemporary influences. Developed across packaging, print, and digital applications, the design uses shifting compositions and subtle contrasts to create a flexible and recognizable brand identity.
Nēomirage is a Viennese niche fragrance house exploring themes of memory, fiction, perception, and imagination. The visual identity translates these ideas into a clear graphic language, combining expressive typography with a restrained visual system and balancing theatrical and contemporary influences. Developed across packaging, print, and digital applications, the design uses shifting compositions and subtle contrasts to create a flexible and recognizable brand identity.